Muskox Flannels: Driving Flannel Conversions with Meta, TikTok, and Google Ads

Background

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Muskox Flannels wanted to capitalize on Fall/Winter demand with a go-to-market digital campaign to increase brand visibility and drive conversions for its flannel apparel.

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The Overview

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Partnering with Saya Digital, Muskox launched a multi-channel program across Meta, TikTok, and Google Ads to build awareness, drive consideration, and convert high-intent shoppers during peak seasons.

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The Strategy

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Platform Selection: Meta, TikTok, and Google Ads were combined to reach users from discovery through intent

Content Creation: Platform-native images and videos highlighted warmth, comfort, versatility, and seasonal offers

Audience Targeting: Segmentation by demographics, interests, and behaviors improved relevance for seasonal shoppers

Campaign Optimization: Ongoing monitoring of impressions, clicks, engagement, and conversions guided iterative improvements

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Driving Success

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Increased Brand Visibility: Consistent presence across platforms expanded reach during the peak shopping window

Engagement and Consideration: Creative formats and targeted messaging increased product exploration and interest

Conversion Growth: Multi-channel sequencing helped translate seasonal demand into higher purchase volume

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Conclusion

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The Fall/Winter multi-channel strategy increased visibility, engagement, and conversions for Muskox Flannels. By combining social discovery with search intent capture and continuous optimization, the campaign effectively converted seasonal demand into sales growth.