Bath and Body Works: Driving Purchase Conversions with Meta and TikTok Ads
Bath and Body Works, a leading retailer of bath, body, and home fragrance products, sought to optimize its digital advertising strategy to drive purchase conversions and maximize return on investment (ROI). With the goal of increasing sales while reducing cost per purchase, Bath and Body Works partnered with Saya Digital to implement a targeted advertising campaign leveraging Meta and TikTok ads. Rigorous testing methodologies and collaboration with influential content creators were integral to achieving success.
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