Leather Honey: Expanding Marketing Reach with TikTok, Meta, and Google Ads

Background

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Leather Honey, known for premium leather conditioner products, sought to expand beyond organic growth and use paid media to drive awareness, engagement, and sales across a wider audience.

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The Overview

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With Saya Digital, Leather Honey launched paid campaigns on TikTok, Meta, and Google Ads, pairing platform-specific creative with intent-based targeting to drive qualified traffic and conversions.

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The Strategy

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Platform Selection: TikTok, Meta, and Google Ads were selected to balance discovery, social proof, and search intent

Content Creation: Videos and visuals featured product demos, testimonials, before/after, and educational leather-care content

Audience Targeting: Segments were built using demographics, interests, behaviors, and search intent for leather-care needs

Campaign Optimization: Placements, bids, targeting, and creatives were continuously optimized using performance insights

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Driving Success

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Increased Brand Awareness: Educational and demo-led content increased recognition and trust among target buyers

Audience Engagement: High-performing video and messaging formats drove stronger interactions across platforms

Traffic and Conversions: Qualified traffic increased and translated into higher conversion volume and sales

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Conclusion

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By combining TikTok discovery, Meta engagement, and Google intent capture, Leather Honey expanded reach and improved conversion performance. Continuous optimization and content iteration supported sustained growth in traffic and revenue.