Kemba Financial Credit Union: Driving Traffic and Engagement through Multi-Platform Advertising

Background

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Kemba Financial Credit Union serves the Central Ohio community and wanted to increase brand visibility and drive more traffic to its website to promote financial products and services.

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The Overview

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In partnership with Saya Digital, Kemba ran traffic ads across LinkedIn, Facebook, Instagram, Twitter, and TikTok to reach prospective members and encourage meaningful interactions with the brand.

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The Strategy

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Platform Selection: LinkedIn, Facebook, Instagram, Twitter, and TikTok were used to diversify reach and ad formats

Audience Targeting: Segments were built using location, age, income, interests, and behaviors to improve relevance

Compelling Ad Creative: Visual and copy assets highlighted product benefits and included clear calls-to-action

Strategic Messaging: Messaging emphasized convenience, security, low fees, and competitive rates to build trust

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Driving Success

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Increased Website Traffic: Multi-platform ads drove more users to explore products, services, and resources online

Enhanced Brand Awareness: Consistent presence reinforced a reliable, customer-focused brand perception

Engagement and Interaction: Likes, comments, shares, and direct messages increased, improving member relationships

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Conclusion

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The multi-platform traffic program increased web visits, awareness, and engagement for Kemba Financial Credit Union. Cross-channel targeting and creative testing helped drive measurable growth and supported ongoing member acquisition.