Hill's Pet Case Study: Driving Traffic and Brand Awareness Across Multi-Channel Platforms

Background

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Hill’s Pet, a pet nutrition company, aimed to increase brand awareness and drive qualified traffic to its website to promote its pet food portfolio in a competitive category.

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The Overview

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Working with Saya Digital, Hill’s Pet launched coordinated traffic and awareness campaigns across Meta, TikTok, Google, Pinterest, Twitter, and LinkedIn to reach pet owners through channel-appropriate creative and targeting.

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The Strategy

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Platform Selection and Optimization: Channel mix was selected and tuned based on audience fit and performance, leveraging each platform’s strengths to balance reach, engagement, and intent.

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Compelling Ad Creatives: Creative emphasized nutritional benefits and product storytelling using platform-native formats (video, static, carousel) paired with clear value messaging.

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Audience Targeting: Advanced targeting focused on pet owners by pet type, demographics, interests, and online behaviors to improve relevance and efficiency across platforms.

Driving Success

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Increased brand visibility across multiple channels through consistent messaging and creative storytelling tailored to each platform’s context.

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Drove a sustained lift in website sessions by combining high-reach social placements with intent-capture search and discovery placements.

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Improved engagement and downstream actions by aligning education-led content with product-driven CTAs across the customer journey.

Conclusion

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Hill’s Pet’s multi-channel strategy validated the impact of an integrated approach that pairs platform-specific creative with precise targeting to grow awareness and consistently drive traffic at scale.