Flag and Anthem Case Study: Elevating Black Friday Sales with Influencer Marketing

Background

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Flag and Anthem, an apparel brand specializing in premium-quality clothing inspired by American heritage, set out to maximize Black Friday performance by amplifying brand awareness and driving conversions through influencer partnerships.

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The Overview

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In collaboration with Saya Digital, Flag and Anthem executed a targeted influencer marketing program designed to generate holiday demand, create buzz around Black Friday offers, and convert engaged audiences into customers.

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The Strategy

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Influencer Selection: Saya Digital identified creators whose aesthetic and values aligned with Flag and Anthem’s heritage-driven positioning, prioritizing authentic fit to maximize relevance and engagement.

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Campaign Creatives: The team co-developed content that showcased Black Friday offers through styled looks, unboxings, and exclusive discount codes designed to create urgency and purchase intent.

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Audience Targeting: Influencer distribution focused on audiences with strong purchase propensity, using demographic fit, interests, and buying behaviors to reach shoppers most likely to convert during the sales window.

Driving Success

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Delivered meaningful year-over-year sales growth by converting influencer-driven demand during the holiday shopping period.

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Expanded brand visibility through trusted creator endorsements, improving awareness and consideration among new and existing audiences.

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Increased engagement and click-through performance by pairing authentic creative with clear promotional hooks and conversion-oriented CTAs.

Conclusion

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Flag and Anthem’s Black Friday influencer program demonstrated that carefully matched creators and conversion-focused creative can drive measurable revenue uplift while strengthening brand presence in a competitive retail season.