Coco the Shop Case Study: Elevating Brand Visibility and Revenue Through Paid Social and Paid Search

Background

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Coco the Shop, a boutique women’s brand, launched its website for the first time and needed to quickly build visibility, drive qualified traffic, and generate revenue in a competitive market.

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The Overview

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With Saya Digital, Coco the Shop launched paid social and paid search campaigns across Facebook, Instagram, Google Ads, and Bing Ads to introduce the brand, capture demand, and accelerate online revenue growth.

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The Strategy

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Comprehensive Audience Research: Research identified target demographics, preferences, and behaviors to build audience segments aligned with purchase intent and product fit.

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Strategic Ad Placement: Paid social showcased products in visual formats, while paid search captured high-intent queries to convert shoppers actively looking for similar offerings.

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Compelling Ad Creatives and Messaging: Creative combined attention-grabbing visuals, persuasive copy, and offer-led CTAs to drive clicks, add-to-carts, and purchases.

Driving Success

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Delivered measurable revenue growth within the first quarter by combining demand capture (search) with brand-building and retargeting (social).

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Accelerated awareness and recognition by expanding reach through platform-appropriate creative and optimized placements.

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Improved efficiency over time through continuous testing and optimization across targeting, creative, and bids to maximize return.

Conclusion

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Coco the Shop’s launch illustrates how a coordinated paid social and paid search strategy can rapidly build visibility and translate early traffic gains into sustainable revenue growth.