World Tribune Case Study: Driving Brand Awareness and Website Traffic through Multi-Channel Marketing

Background

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World Tribune, a source of international news and analysis, aimed to enhance brand awareness and increase traffic to its website. The publisher partnered with Saya Digital to deploy a multi-channel strategy combining email marketing, SMS campaigns, and Meta ads to grow reach and deepen engagement.

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The Overview

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The campaign integrated owned channels (email and SMS) with paid social on Meta to keep audiences informed, drive repeat visits, and create multiple touchpoints that convert readers into subscribers.

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The Strategy

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Email Marketing: Curated news and analysis were delivered to subscribers to keep audiences engaged and drive clicks back to full articles on the website.

SMS Campaigns: Breaking news alerts and timely updates were sent to mobile devices to generate immediate engagement and encourage site visits.

Meta Ads: Targeted Facebook and Instagram ads were used to expand reach beyond existing subscribers and drive qualified traffic using interest- and behavior-based targeting.

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Driving Success for World Tribune

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Increased Brand Awareness: Consistent presence across email, SMS, and Meta kept the brand top-of-mind for readers seeking reliable news and analysis.

Website Traffic Growth: Coordinated calls-to-action across channels drove higher traffic and engagement on the website.

Audience Engagement: Personalized email and SMS delivery improved open and click behavior while reinforcing habitual readership.

Conversion Opportunities: Multi-touch journeys increased newsletter subscriptions and reader loyalty over time.

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Conclusion

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World Tribune’s integrated email, SMS, and Meta approach expanded reach and increased traffic, strengthening engagement and improving subscriber conversion outcomes.

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