Made With Care Case Study: Spreading Brand Awareness Across the US with TikTok and Meta

Background

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Made With Care, a premium food and beverage distributor based in New Zealand, sought to expand its brand presence and reach a wider audience in the US market. With a focus on delivering high-quality, artisanal products, the brand partnered with Saya Digital to develop a strategic marketing campaign built for awareness and engagement.

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The Overview

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The strategy combined TikTok, Meta (Facebook and Instagram), and whitelisting ads to capture attention at scale while maintaining authenticity through creator-led content. The objective was to establish brand recognition, drive engagement, and strengthen perception in a competitive market.

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The Strategy

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TikTok Campaigns: Made With Care produced creative video content—recipe demonstrations, product reviews, and behind-the-scenes footage—to generate buzz and encourage interaction.

Meta Advertising: Targeted campaigns on Facebook and Instagram used demographic and interest targeting to reach US consumers likely to be interested in premium food and beverage products.

Whitelisting Ads: Creator content was amplified via whitelisting to extend reach and leverage influencer credibility within the food and beverage community.

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Driving Success for Made With Care

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Increased Brand Awareness: The combined TikTok, Meta, and whitelisting approach broadened exposure across the US and introduced the brand to new audiences at scale.

Engagement and Interaction: Creative TikTok content and targeted Meta placements drove strong user interaction through likes, comments, shares, and clicks.

Positive Perception and Association: Whitelisted creator content helped improve trust and affinity by associating the brand with respected voices.

Market Expansion: The campaign supported US market penetration and created a foundation for continued growth.

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Conclusion

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By integrating TikTok, Meta, and whitelisting ads, Made With Care strengthened awareness and engagement in the US, improving brand perception and broadening reach for future expansion.

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