Healthline Case Study: Driving Website Traffic to Boost Impressions for Ad Banners

Background

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Healthline, a provider of health information and resources, needed to increase ad banner impressions to satisfy advertiser commitments and grow advertising revenue. The team partnered with Saya Digital to drive qualified traffic and engagement across a broad media mix.

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The Overview

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A multi-channel strategy leveraged Taboola, Google Ads, Meta, TikTok, Pinterest, LinkedIn, and Twitter to bring new and returning visitors to Healthline’s content, increasing on-site impressions and engagement for advertising inventory.

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The Strategy

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Platform Diversity: A diversified paid media mix ensured broad audience coverage across discovery, search, and social.

Targeted Ad Placements: Interest, demographic, and behavior targeting was used to reach users likely to engage with health and wellness content.

Engaging Content Creation: Ads were paired with informative content themes to encourage clicks and deeper reading behavior on-site.

Performance Optimization: Campaigns were continuously optimized using traffic, CTR, and impression data to maximize efficiency and results.

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Driving Success for Healthline

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Increased Website Traffic: The campaign expanded reach to audiences interested in health topics, driving sustained increases in sessions.

Enhanced Exposure for Ad Banners: Higher traffic and engagement translated directly into increased ad banner impressions across the site.

Improved Revenue Generation: By fulfilling impression volumes and increasing exposure for advertisers, the program supported higher advertising revenue.

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Conclusion

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Healthline’s multi-channel traffic strategy increased sessions and engagement, boosting ad impressions and strengthening advertising revenue performance.

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