Calzuro Case Study: Driving Purchase Conversions with Strategic ASC Campaigns and Branding Techniques on Meta

Background

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Calzuro, a footwear company, set out to increase purchase conversions on Meta while strengthening brand visibility through a scalable campaign structure and data-driven creative decisions.

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The Overview

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Working with Saya Digital, Calzuro combined Automatic Sales Conversion (ASC) campaigns with broad targeting and refreshed branding techniques to improve conversion efficiency and identify drivers of higher-value purchases.

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The Strategy

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Automatic Sales Conversion (ASC) Campaigns: ASC was used to automate optimization toward purchases, improving delivery to users most likely to convert and increasing overall conversion efficiency.

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Broad Type Campaigns: Broad targeting expanded reach and fed Meta’s algorithm with diverse signals to unlock incremental conversions while maintaining performance guardrails.

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Branding Techniques and Audience Insights: Analysis of audience and purchase data informed creative, messaging, and offer adjustments to lift AOV and conversion rates through better resonance and positioning.

Driving Success

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Increased purchase conversions by improving campaign structure and optimization toward high-intent users.

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Expanded brand reach and strengthened recognition through broader delivery and consistent brand-aligned creative.

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Improved advertising efficiency by using performance insights to refine messaging and promotions around the highest-value segments.

Conclusion

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Calzuro’s Meta program shows how ASC combined with broad targeting and disciplined creative iteration can raise conversion volume and efficiency while uncovering levers for higher order value and stronger brand performance.