Alta Fitness Case Study: Synergizing Meta, Google, and Amazon Ads for Enhanced Marketing Performance

Background

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Alta Fitness, a fitness equipment manufacturer, sought to grow online sales by aligning demand generation across Meta and Google with purchase-intent capture through Amazon advertising.

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The Overview

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Partnering with Saya Digital, Alta Fitness synchronized campaigns across Meta, Google, and Amazon to create a cohesive customer journey—building awareness, driving site traffic, and converting high-intent shoppers on Amazon.

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The Strategy

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Integrated Campaign Planning: Audience research and competitive insights informed a unified cross-channel plan with consistent messaging and coordinated budget strategy.

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Strategic Ad Placement: Meta and Google focused on awareness and consideration, while Amazon ads captured active purchase intent and pushed conversions directly on the marketplace.

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Cross-Platform Audience Targeting: Custom segments based on demographics, interests, and behavior ensured relevance across platforms, improving engagement and conversion efficiency.

Driving Success

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Expanded brand reach and recall through coordinated messaging and placements across social, search, and marketplace environments.

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Increased qualified site sessions by pairing targeted keywords and creative with optimized landing experiences to reduce friction.

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Boosted Amazon performance by aligning upper-funnel demand with sponsored placements and retargeting to convert shoppers at the point of purchase.

Conclusion

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Alta Fitness demonstrated that integrating Meta and Google with Amazon advertising can improve end-to-end performance by connecting awareness creation to marketplace conversion with consistent targeting and creative alignment.